Google Display advertising works by targeting audiences based on their interests, behaviours, and demographics. Advertisers can create ads in various formats, including static and animated banners, responsive ads, and video ads.

Using Google Display advertising can help businesses reach a large audience, increase brand awareness, drive website traffic, and generate leads and sales.

The cost of advertising on Google Display Network varies depending on factors such as the competitiveness of the keywords, the quality of the ad, and the budget set by the advertiser. Advertisers can set a daily budget for their campaigns, and they only pay when someone clicks on their ad or when their ad is shown to the target audience.

Google Ads provides various metrics to track the performance of display campaigns, including impressions, clicks, conversions, cost-per-click (CPC), and return on ad spend (ROAS). Advertisers can use these metrics to evaluate the effectiveness of their campaigns and make data-dr

Yes, Google Display advertising has policies and guidelines that advertisers need to follow, including ad content policies, landing page policies, and user safety policies. Advertisers who violate these policies may have their ads disapproved or their account suspended.