Google Ads
Boston Wardrobes
Optimising Lead Generation Campaigns for Higher Quality Traffic
Lead Generation - Search Campaigns
Click-through rate
10% (excluding brand campaigns)
Impression Share (Ad visibility)
Secured the 1st and 2nd highest impression share percentages across all search campaigns.
Engagement Rate
Reached a 75% engagement rate, the highest across all channels.
Hurdles we triumphed over!
Challenge 01
Keyword Clustering Issues
When we took over the Google Ads campaigns, there were hundreds of random keywords under the same ad group, leading to low-quality scores and inflated cost per clicks. To resolve this, we carefully restructured the account by splitting out the keywords into more relevant groups, improving keyword quality scores and achieving lower CPCs. This change drove more high-quality traffic.
Challenge 02
Conversion Tracking Accuracy
Initially, we were unsure if the conversion tracking was accurate. We carried out a conversion tracking audit, which gave us the confidence to make better-informed optimisations and improve campaign performance.
At the heart of our approach is not just delivering results, but also nurturing long-term relationships with our clients. We prioritize keeping you informed every step of the way, explaining the outcomes each month and providing a clear roadmap for the coming period.
In the short time we have worked with Josh, the changes he has made to our account have resulted in instant, very promising and exciting results. We have worked with several larger agencies in the past, so we really appreciate his straight forward and completely transparent approach and his dedication to ensuring we get the best possible outcome. We are pleased at having made the leap and would absolutely recommend!
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Frequently asked questions
What types of businesses are a good fit for Google Ads?
Google Ads can be effective for businesses of all sizes and industries, from small local shops to large multinational corporations. However, businesses that offer products or services with high search volume and competition, such as technology, finance, and e-commerce, may benefit the most from Google Ads.
What are the benefits of working with a Google Ads agency?
A Google Ads agency can help you save time, money, and effort by handling the creation, management, and optimisation of your campaigns. They can provide expert guidance on strategy, targeting, and budget allocation, and use data to make data-driven decisions to maximise results.
How often will I receive reports on my campaign's performance?
We provide regular reports on your campaign's performance, typically on a monthly basis. These reports include key metrics and insights, along with recommendations for improving results.
How often do you make adjustments to campaigns, and why?
We make adjustments to campaigns regularly based on data and performance metrics. This helps us optimise campaigns for better results and stay ahead of changes in the market, competition, and search algorithms.
How do you handle changes to our website or business offerings that impact our Google Ads campaigns?
We work closely with our clients to ensure that our campaigns align with changes to their website or business offerings. We regularly review and adjust our campaigns based on changes to landing pages, products or services, and other relevant factors.
Request A Free Google Ads Audit
Discover missed opportunities and optimise your ad spend with our expert Google Ads audit. We’ll analyse your campaigns, identify areas for improvement, and provide actionable insights to help your business grow. No cost, no obligation—just results.
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