Google Ads
Kiwi Sheepskins
Increasing Visibility & Sales with Google/Bing Ads
Ecommerce (Google & Bing Ads)
Results & insights
These campaigns were already in place, and we've made optimisations over time while ensuring not to alter the elements that have historically worked well.
Return on Ad Spend
6-7 to 1
Conversion Rate (Add to Carts & Purchases)
7%
Impression Share (Ad Visibility)
35-40% across all Performance Max campaigns
Hurdles we triumphed over!
Challenge 01
Navigating High Competition: Pivoting from Costly Keywords to More Efficient Performance Max Campaigns
Initially, we manually targeted specific keywords like "Sheepskin Car Seat Covers" and "Sheepskin Rugs." However, the high Cost per Click (CPC) due to competition made it unsustainable. We pivoted quickly to Performance Max campaigns, which delivered a lower CPC and better visibility, while still allowing us to focus on these products.
Challenge 02
Optimising Shopping Titles: Increasing CTR by Aligning with Customer Search Intent
The product Shopping titles were not optimised, leading to a lower CTR. After reviewing the titles with the client, we reworked the titles to be more specific to the product variants and aligned with common customer searches, improving CTR and driving more traffic.
Results drive success, but the true value lies in a transparent and supportive partnership with our clients. We make it a priority to keep you updated on your campaign’s performance, breaking down the results and always planning ahead for the next month’s goals.
Bump are great, awesome communication and reporting, would recommend to anyone looking to run Google ads!
.jpg)
Frequently asked questions
What types of businesses are a good fit for Google Ads?
Google Ads can be effective for businesses of all sizes and industries, from small local shops to large multinational corporations. However, businesses that offer products or services with high search volume and competition, such as technology, finance, and e-commerce, may benefit the most from Google Ads.
What are the benefits of working with a Google Ads agency?
A Google Ads agency can help you save time, money, and effort by handling the creation, management, and optimisation of your campaigns. They can provide expert guidance on strategy, targeting, and budget allocation, and use data to make data-driven decisions to maximise results.
How often will I receive reports on my campaign's performance?
We provide regular reports on your campaign's performance, typically on a monthly basis. These reports include key metrics and insights, along with recommendations for improving results.
How often do you make adjustments to campaigns, and why?
We make adjustments to campaigns regularly based on data and performance metrics. This helps us optimise campaigns for better results and stay ahead of changes in the market, competition, and search algorithms.
How do you handle changes to our website or business offerings that impact our Google Ads campaigns?
We work closely with our clients to ensure that our campaigns align with changes to their website or business offerings. We regularly review and adjust our campaigns based on changes to landing pages, products or services, and other relevant factors.
Request A Free Google Ads Audit
Discover missed opportunities and optimise your ad spend with our expert Google Ads audit. We’ll analyse your campaigns, identify areas for improvement, and provide actionable insights to help your business grow. No cost, no obligation—just results.
Ready to bump up your growth?
Get in touch.
© 2025 Bump Digital. All rights reserved.