Google Ads
Fly Honeycomb
Transforming Fly Honeycomb NZ's Digital Landscape with Google Ads
Ecommerce
Flight Simulator Products
Results & insights
More website visibility -> More traffic -> More Sales from Direct to Consumer and Direct to Retailers
Return on Ad Spend
4 to 1 (Direct to consumer) + more sales to retailers
Click-through-rate
10%
Impression Share
35%
Cost per click
$1 per click on a $300-$400 product
Hurdles we triumphed over!
Challenge 01
Website Not Visible on Google
When Fly Honeycomb NZ approached us at Bump Digital, their online presence was virtually non-existent on Google. This posed a significant challenge, resulting in low website traffic and sluggish online sales for this burgeoning e-commerce company. Recognizing the pivotal role of Google Ads in amplifying their visibility and driving sales, our first priority was to establish a robust combination of Shopping and Search campaigns.
Challenge 02
Low Conversion Rate
Due to us having a single Google Ads specialist, their focus is able to go above and beyond just looking at the Google Ads campaigns. Sales were the number one priority for the client and we found the campaign conversion rate was under our benchmarks. After analysing and concluding that the traffic quality coming from the campaigns was high, we knew the website was having an impact on the campaign conversion rate. Because of this, we helped with a few website suggestions and also tested dropping the price slightly to see if this made any impact. It did, and we saw conversion rate increase quite significantly.
"Before working with Bump Digital, there was no way of finding us on Google. Once we turned on the campaigns, we saw an increase in traffic as well as transactions."
Frequently asked questions
What types of businesses are a good fit for Google Ads?
Google Ads can be effective for businesses of all sizes and industries, from small local shops to large multinational corporations. However, businesses that offer products or services with high search volume and competition, such as technology, finance, and e-commerce, may benefit the most from Google Ads.
What are the benefits of working with a Google Ads agency?
A Google Ads agency can help you save time, money, and effort by handling the creation, management, and optimisation of your campaigns. They can provide expert guidance on strategy, targeting, and budget allocation, and use data to make data-driven decisions to maximise results.
How often will I receive reports on my campaign's performance?
We provide regular reports on your campaign's performance, typically on a monthly basis. These reports include key metrics and insights, along with recommendations for improving results.
How often do you make adjustments to campaigns, and why?
We make adjustments to campaigns regularly based on data and performance metrics. This helps us optimise campaigns for better results and stay ahead of changes in the market, competition, and search algorithms.
How do you handle changes to our website or business offerings that impact our Google Ads campaigns?
We work closely with our clients to ensure that our campaigns align with changes to their website or business offerings. We regularly review and adjust our campaigns based on changes to landing pages, products or services, and other relevant factors.
Request A Free Google Ads Audit
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