Google Ads
Playmax Gaming
Keyword & Audience Research, Marketing, Search, Strategy, Technical Optimisation, Technology
Ecommerce
Gaming Products
Results & insights
Through keyword research, we identified high-impact terms that resonated with Playmax's offerings. This strategic foundation laid the groundwork for a tailored Google Ads approach. Crafting a bespoke strategy that aligned with Playmax's brand identity and goals, we designed compelling ad campaigns that not only showcased Playmax's products but also spoke directly to the desires and interests of the gaming community.
Return on Ad Spend
7 to 1
Conversions Rate (Purchases)
5%
Click through rate
8.5%
Impression Share
40%
Hurdles we triumphed over!
Challenge 01
No Traffic For Generic Searches (only brand)
Playmax already had strong brand awareness across New Zealand. Because of this, they had a steady amount of traffic coming direct to the website with a good amount of sales. Having said that, these sales were coming from users that already knew about their brand. Therefore, we setup both Search & Shopping campaigns to drive through traffic that didn't know their brand and to target users searching for gaming product related searches. The result that we saw from this, was an increase in brand awareness and sales.
Challenge 02
Initial Low Engagement Rate
When we initially set the campaigns live, we found the engagement rate was lower from the Google Ads channel compared to other channels. Once we had enough data and came to the conclusion something was wrong, we were quick to set up campaign experiments to test different variables. Firstly, we tested new keywords and ad copy, then secondly tested a new landing page. After doing these experiments, we knew which route to take to improve the engagement rate.
"An agency that truely cares about their clients and focuses on building a relationship as well as driving better results. When Bump created our Shopping campaign, we saw a huge spike in e-commerce sales"
Frequently asked questions
What types of businesses are a good fit for Google Ads?
Google Ads can be effective for businesses of all sizes and industries, from small local shops to large multinational corporations. However, businesses that offer products or services with high search volume and competition, such as technology, finance, and e-commerce, may benefit the most from Google Ads.
What are the benefits of working with a Google Ads agency?
A Google Ads agency can help you save time, money, and effort by handling the creation, management, and optimisation of your campaigns. They can provide expert guidance on strategy, targeting, and budget allocation, and use data to make data-driven decisions to maximise results.
How often will I receive reports on my campaign's performance?
We provide regular reports on your campaign's performance, typically on a monthly basis. These reports include key metrics and insights, along with recommendations for improving results.
How often do you make adjustments to campaigns, and why?
We make adjustments to campaigns regularly based on data and performance metrics. This helps us optimise campaigns for better results and stay ahead of changes in the market, competition, and search algorithms.
How do you handle changes to our website or business offerings that impact our Google Ads campaigns?
We work closely with our clients to ensure that our campaigns align with changes to their website or business offerings. We regularly review and adjust our campaigns based on changes to landing pages, products or services, and other relevant factors.
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