2023 is approaching quickly. And as such, businesses in New Zealand must stay ahead of the game and keep up with the latest Google Ads trends. These trends can help businesses make informed decisions about their advertising strategies and drive more traffic and sales.
After all, companies must adapt to the constantly evolving digital landscape to remain competitive in today's market. So before consulting a Google Ads agency, here are some Google Ads trends to watch in 2023:
1. Performance Max Campaigns
Google's Performance Max Campaigns will revolutionise the way businesses advertise on Google. These campaigns use machine learning to optimise your ads across various Google properties, including Search, Display, YouTube, and more. Your ads will be shown to people at the right time and place.
Aside from that, it allows you to create a single ad that can be shown across all these different platforms. This means you can reach a wider audience with a single campaign, making managing your ads easier and getting better results.
2. Local Inventory Ads
If you have a physical store, local inventory ads can help you reach more customers searching for products in your area. These ads show your inventory and store information to people searching for products you sell.
For example, if someone searches for "running shoes near me" on Google, your local inventory ad may show up if you sell running shoes in their area. This can help drive more foot traffic to your store and increase sales.
3. My Ad Centre
Most Google Ads agencies recommend navigating My Ad Centre to manage and optimise your ad campaigns. My Ad Centre is a centralised platform where you can view and manage your Google Ads campaigns in one place. From here, you can monitor your ad performance, adjust your targeting and bidding strategies, and change your ads and keywords.
One unique feature of the My Ad Centre is the ad strength score, which tells you how well your ad will likely perform based on relevance, clarity, and call-to-action factors. This way, you can optimise your ad to improve performance and achieve your advertising goals.
4. No More Similar Audiences
There have been many instances where companies have used the Similar Audiences feature on Google Ads to target potential customers with similar interests and behaviours as their current customers. However, as of June 2021, Google has retired the Similar Audiences feature and replaced it with the new Audience Expansion feature.
Audience Expansion works by analysing your existing audience data and finding similar audiences likely to be interested in your products or services. This feature can help you reach new customers who may not have been aware of your business.
To use Audience Expansion, you must have a Google Ads account and at least one existing audience list. You can then select the Audience Expansion option when creating a new campaign, and Google will automatically find similar audiences for you to target. You can also consult a Google Ads agency to navigate more of the features and optimise your campaigns.
Final Thoughts
Keeping up with the latest Google Ads trends is crucial to stay ahead of the competition in the digital marketing landscape. By being updated with these trends and adapting their strategies accordingly, businesses can position themselves for success in the ever-evolving world of Google Ads.
Boost your online presence with Bump Digital, your trusted Google Ads agency in New Zealand. Get expert assistance to maximise your ROI and drive more leads to your business. Contact us today to start your journey towards digital success.
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